- The reason why I’m doing this whole project in the first place is because I was a person that I believe that had a lot of potential. I thought I was smart. I thought I had good ideas. I thought that I would like to be in a leadership position and share with the world stuff that I valued. I want it to be a creator. I want it to be the kind of person that influenced my surroundings, the kind of person that was a force for good, but it turns out that I was none of those things.
- We need to shift the environment so that the environment provides incentives for us to act in a different way than the one that we’ve been acting. And in congruence with the way that we do want to be acting.
- There are three letters with each of them stands for a word that predicts human behavior. 70% of human behavior is predicted by this. If you set up objectives correctly according to this formula, then it’s likely that you’ll do it. And if you set it up incorrectly, it’s likely that you won’t do it.
- You can curate your environment to make it harder to do the things that you don’t want to do and make it easier to do the things that you do want to do. And they look like silly little shifts, but they actually make all the difference in the world.
- Watch the video to get the full training.
- This is a MUST WATCH episode about how to 10X YOUR LIFE, do small change and reach big results
Hey, welcome to this short video. It’s Alex Goad, bestselling coach, author, small business marketing specialist, and today we’re going to talk to about one of the 10 pillars of 10x-ing your life. Here’s what this is about. If you’ve ever wanted to change, and I mean change in an extraordinarily significant way, I’m not talking about the little stuff. I’m talking about the big stuff, changing the way that kind of like I changed. You know what? That’s the reason why I’m doing this whole project in the first place is because I was a person that I believe that had a lot of potential. I thought I was smart. I thought I had good ideas. I thought that I would like to be in a leadership position and share with the world stuff that I valued. I want it to be a creator. I want it to be the kind of person that influenced my surroundings, the kind of person that was a force for good, but it turns out that I was none of those things.
I was on the verge of 25 turning 25 years old and I was in loads of debt. I had no diploma, no skills, and pretty much my life was going nowhere and what I realized was that I was actually extraordinarily stagnant. It’s like I was stuck and no matter what I thought, no matter what I tried to learn, no matter what I tried to do, I would always default back to my old self. So I’ve found it incredibly difficult to change. Well, it turns out that I was going about the idea of change in the wrong way because the way that 95% of us think about how what we need to do in order to change, we’ve got it all wrong. We overly depend on willpower, discipline, and all of these factors that were supposed to constantly generate from the inside of ourselves and use superhuman strength to overcome the obstacles that exist in the environment but it’s actually the opposite.
We need to shift the environment so that the environment provides incentives for us to act in a different way than the one that we’ve been acting. And in congruence with the way that we do want to be acting. So here’s how we do this. Let me start with a little anecdote. So a really smart guy once taught this in a really expensive mastermind group, and he said that there are three letters with each of them stands for a word that predicts human behavior. 70% of human behavior is predicted by this. If you set up objectives correctly according to this formula, then it’s likely that you’ll do it. And if you set it up incorrectly, it’s likely that you won’t do it. And the same thing is true of people in the other environment that you might be managing, that you might be responsible for. They might be your kids, they might be your colleagues, they might be your employees. And you’ll see that if you use these, these three factors to your advantage than most of the time you can predict that the actions that you want, will get done and vice versa. Okay, so here’s what they are.
So the first letter in each one of these is a P or an N. So that stands for positive or negative. So that’s the idea that there has to be consequences to enacting the behavior or consequences to not enacting the behavior. They can be positive, they can be negative. It doesn’t really matter because we tend to strive for rewards and we tend to strive to avoid avoid punishment. The point is there has to be those factors in the behavior. The second letter is either an I or an F. So the I stands for immediate and the F stands for future. So if the consequences no matter positive or negative or immediate, that really transforms our behavior much more than if the consequences are sometime in the future.
The last letter is either a C or a U. The C stands for certain and the U stands for uncertain. So if there’s consequences, no matter positive or negative and there immediate or future, but they’re either certain or uncertain, that’s the final factor that makes a big difference. So here’s what is likely to get done versus likely to never get done here. Things are likely to get done and here they are unlikely to get done because here you have a consequence that is immediate and certain. For example, if you jump off a balcony, then you’re going to hit the ground that’s certain and it’s going to happen very quickly and it’s going to be painful if not disastrous. So you’re not going to do it. However, something like this over here, let’s say something that 65% of people in America are doing right now, which is making themselves sick with their eating habits.
Well, the consequences of doing that are in the future and they’re uncertain because you know what? Some people get away with it so that that’s why literally you can have so many people in acting at behavior that they don’t want to be enacting in that they know is wrong, but the incentives are built into the environment so that if you want to have that Burger, well though that, that that’s a pick, right? Versus avoiding, it falls into this category. So the incentives that are built into the environment drive our behavior far more than willpower. You can predict what you will or won’t do based on the fact that there will be consequences, that the consequences will come immediately and that they will be certain. And the same thing is true of predicting the behavior of others. So if you’re responsible for other people, kids, employees, people in an create objectives and plans in a clear manner, make, make them there will be consequences and make sure that you state what those consequences are and make sure that you state that you’re going to check.
Because accountability is basically the whole thing that makes this work. No accountability, nothing gets done. All right, so there’s another four factors that disproportionately drive our behavior. I want you to imagine things in the following way. I want you to imagine that you’re kind of the center of the universe and around you. There’s these stars and planets gravitating and each of them are gigantic and they pull on you in a different way depending on how close or how far they are. Okay? So it’s really like kind of like a solar system and we’ve got these forces of gravity that are being exerted on us constantly. And that gravity determines our behavior far more than we like to think that it does. Now this is good news and bad news. It’s bad news because it means that you can’t, for the most part, go against a very unfavorable environment and get a favorable result.
But the good news is that if you’ve wanted to change and you haven’t been able to so far, you can now look to the environment, analyze the different factors, and make a couple of significant key changes, which all of a sudden are going to make it so much easier for you to act the way that you want to act and to become the kind of person that you want to become. All right, so one of the one of those huge factors is challenges and opportunities. So an environment, if you’re unchallenged in your environment, that means something, and if you’re overly challenged in an environment that also means something so unchallenged means that there’s no demands being put on you, you don’t need to get better because the environment doesn’t demand it of you. In the same way, if there’s too many challenges, if it’s too hard, if you’re constantly being interrupted, if you never have time to catch your breath, well of course that’s going to make it much more difficult to do other things.
Now the same thing in terms of opportunities here, what research shows and what history shows is that when people are in a place where there’s a lot of opportunity, they tend to do really well, and when you place them in a place where there’s very little opportunity, they tend to do very poorly. In fact, they tend to even develop something called learned helplessness, and we’re going to talk about that in a little second, but one of the most important things here to look at is if you analyze your environment objectively, what is, what are the key changes that you can make that would make it so that all of a sudden you’re in an opportunity rich environment instead of an opportunity, poor environment and vice versa. A small change makes a huge difference. So let’s look at just some of the factors that could be part of that.
Okay. For example, willpower. A person who’s used to having a lot of willpower and using a lot of willpower is able to say yes to a bigger commitment than someone who doesn’t. The same thing with energy. If you have a high level of energy and your, you can go, go, go from morning until night, you can use your mind. You can solve complex problems no matter what they are and you know that you can rely on that well that changes what you can say yes to and what you have to say no to values and other big one value. For me it was transformative because when I learned a couple of new key skills that made it that all of a sudden I could make 10 times the income that I used to, I could make 50 times the income that I used to. I could make that income because I could deliver something to the whole wide world and specifically to business people that they wanted.
They wanted it so bad that all of a sudden I was an in demand person. Well, that’s a giant shift in how you see yourself and how you see your relationship to the outside environment. Instead of being a person of low value who commands a minimum wage, you’re a person of high value that people line up to buy service from makes a gigantic difference. So increasing your value through increasing, increasing a couple of key skills is one of the things that can influence the way that you behave in general and what you believe about yourself, the way that other people perceive you, and it just changes everything. Okay. Continuing on. The next factor is, I’m going to call this simple internal and exterior environmental factors. Okay, so we’ve talked about helpless just a second ago, but this is really something that’s happening tremendously in our society right now.
A huge number of people are developing what’s called learned helplessness. So learned helplessness is this impression that people have that no matter what they do, they’re not able to get ahead. They’re not able to alter their circumstances. So you’re going to see if you watch this video in the next video until the end that one of the most important factors of change, well two of them are hope and belief, and so when a person develops, learned helplessness because they’ve been beat up because they’ve been unsuccessful because nobody believes in them because they’re in an environment, for example, with a lot of challenges and very few opportunities that can really lead a person to conclude that whatever they’re experiencing right now, that’s all there is to it. They can’t do any better. Things will never improve. Well, that’s why it’s so crucial to become aware of something like this because the person who is in a state of learned helplessness, if they encounter the right person, that just takes them under their wing and makes them see something else, makes them shift their perspective about themselves, about their opportunities, then all a sudden that person can go from feeling helpless to feeling like they have at least some control over what they’re doing.
And that’s one of the key factors right there. Another key factor is the sensory environment. Okay. So there’s a really interesting study that was done that showed that when a classroom was close to the train tracks and there was trains passing there all day, the noise and disruption from the train passing next to the classroom caused the people close to the windows to get poor grades and the people away from the windows that were not being disturbed by the train. The same thing. For example, in another study, a very dirty and poorly lit hospital was tested against a well lit environment, uh, with a nice hospital and the actual level of care was exactly the same in the study. So the same medicine, the same quality of doctors and staff, the only difference was the environment. Well, it turned out that a well lit, inviting environment created people who healed much better and much faster than a poor environment.
Another one, belief in identity. So this is something that’s constantly changing within us, but when we have a high level, for example, of self confidence, when we believe that we can do something, then we’re much more likely to act towards that. Then when we believe that we can’t do it in the same way, eventually we develop an identity that kind of serves as a filter for what we can do and what we can or cannot do. But if we switch that identity and I’m going to show you how in the next video then that point of reference that who we believe ourselves to be very, very strong factor by the way, who we believe ourselves to be, make small changes to that. And all of a sudden we become the kind of person that can do Xyz that we’ve been dreaming of. And then finally, and you’ll notice there’s only four factors on this board because I’m saving the best for last and the next video.
So the, the last factor that we’re going to talk about today is gravity. So I’m literally talking here about in your current environment, what makes it, whatever is easier, we’ll get done more than whatever is harder. So this is some silly stuff, but listen, we’re silly creatures as human beings and this is how we function. So we got to use the operation manual in our favor instead of trying to go against it. So another interesting study showed that the closer the gym is to your house or to your place of work, and the more on the way it is to either on the way to work or on the way back home from work, that’s the number one factor that determines whether people are going to show up at the gym or not. So it’s not their level of motivation. See, that’s the number one default that we’d all think about.
We think about people go to the gym because they’re motivated or they’re not motivated. Well, it turns out that people go to the gym because it’s on the way and it’s easy or they don’t go because it’s not on the way and it’s hard. And the same thing is true. You can curate your environment to make it harder to do the things that you don’t want to do and make it easier to do the things that you do want to do. And they look like silly little shifts, but they actually make all the difference in the world. So another classic example of this is if you want to play the guitar rather than watch TV when you get home from work, then hide the remote and put the guitar on the couch. And just that tiny little environmental tweak makes it harder to plop down and watch TV and easier to pick up the guitar and strum a couple of chords. And so the environment determines our behavior in a disproportionate manner.
What I want to talk about in the next video is how you can observe these different factors in your environment and what the number one most important factor that triggers behavior and that controls behavior. How you can hack into that by selecting enriched environments and rejecting impoverished environments and how doing those two things can really draw you very easily towards being the kind of person that you want to be, can draw you towards having a higher income, can draw you to higher creativity, can make you more courageous, and can just essentially guide you on your path to becoming exactly the person that you want to be. So listen, thanks for listening to this short video. I invite you to sign up below if you want to see the next one. And remember, today counts. So behave yourself accordingly. Thanks for watching.
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