- “We should be not closed minded” – it means that we need to be a lot more rigid than we are flexible
- The most people change their course so easily and so frequently that it makes it almost impossible to accumulate sufficient skills, sufficient knowledge, sufficient investment in any one direction
- You have to become certain in the way that you do that is you get good ideas, you pass them through reality, you make a plan and then you decide to be relatively rigid about the execution of that plan rather than being too flexible
- Watch the video to get the full training.
- This is a MUST WATCH episode about how to 10X YOUR LIFE
Hey there, it’s Alex Goad, bestselling coach, author, small business specialist. And today I’m back with the lightening quick 10 x your life capsule. And what I want to talk to you about today is an incredibly important topic that kind of blew my mind when I heard about it from my mentor for the first time. So I heard Dan Kennedy, the great marketing genius say that we should be not closed minded. And what does that mean exactly? Well, according to him it means that we need to be a lot more rigid than we are flexible. And I don’t mean rigid in a bad way. I mean rigid as in principled, as in you’ve got pre-made decisions as in you’ve got a course plotted out and the only way that you’re going to modify that course is when there’s so much evidence that you need to change that that evidence causes you to go, okay, I’m going to make those changes.
But what most people do is they change their course so easily and so frequently that it makes it almost impossible to accumulate sufficient skills, sufficient knowledge, sufficient investment in any one direction. So that you can reach the top spheres of whatever it is that you’re doing and finally get paid or recognized like a rock star. So very quickly, here’s how this works. This little model that I’m about to teach you here was taught to me by an NLP master that showed me this. And that explained to me that this is the way that Walt Disney, the creative, genius used to work. So what he used to do is to separate the different phases of doing, of planning, of thinking, very strategically and very dramatically so that each phase or compartment was separate from the other. Because you’re going to see in a second that if you mix them together, it doesn’t work.
In fact, it breaks everything. So on this first level, this is, this is actually where most people get things so wrong. So the first step when you want to do something big, when you want to create something, the first step is to brainstorm. And when you’re brainstorming, if you don’t allow yourself to be crazy and to be wrong and to stay and to say or think stuff that doesn’t make sense or that’s completely irrelevant, then by definition you cannot be creative and by definition you’re already kind of putting things in a box and that’s a big mistake because how are you going to get talking mice and ducks if you have to have things make sense and put them in a box. So this is, here’s the mistake that most people make is that they brainstorm and they reality filter at the same time. Now this is literally what you don’t want to do because that’s like having an immensely creative person sitting next to a professional critic.
They are not going to have a good time and most likely the person who’s going to win is going to be the critic and the creative is going to be tremendously frustrated and angry and eventually is going to shut down. Well, that’s what happens with most of us. We have, when we’re kids, when we’re young, we have all of these ideas. Our brains are on fire. They’re just providing us with all of this stuff. Some of it makes sense. Some of it doesn’t make sense. Some of it doesn’t make sense yet because we don’t have the capacity to bring those things into the real world, but if we don’t try, we’ll never develop them. So bottom line is, here’s how Walt Disney did things is he would have three different rooms where he would do the three different stages of the process and they would sit in a room and they would brainstorm together.
And the number one rule was there’s absolutely no criticism. When you’re in a brainstorming session. You can say no wrong. You can do no wrong. The only thing you can do wrong is to start criticizing ideas or even thinking about them in terms of filtering reality and saying, is this possible? It doesn’t matter if it’s possible. If it sounds good, write it down because that’s how you get those big dreams. You know, if you just look at the magic kingdom, Disney world, it was built on a swamp infested by mosquitoes in the middle of nowhere. If you had to start with the reality filter, the idea would have been killed in the egg and now it’s one of the most lucrative vacation destinations in the world, if not number one. All right? Next step is the plan. So here’s how it works. You get great ideas, you put them through the reality filter and then you make a plan and you don’t want to do all of these things at the same time.
So the fourth step, and this was not part of the neuro linguistic programming model that I just mentioned, the last step is execution. And this isn’t, this is the other place where people today disproportionately get things wrong, is that they make a plan and then when it comes time to executing, they tend to go back to the creative or the reality filter stage of the process. So what, what? What that means is that in fact all of this gets jumbled into a big ineffective mess because once you’ve got a solid plan, the best thing you can do is not look back. You don’t look back, you don’t even consider that you might be wrong. You execute. And when you execute enough, you get an answer from reality from the real world. It tells you your plan is working or your plan is not working and if you find that your plan is not working, the only way you can know if your plan’s not working is by executing it.
Do you find it’s not working? Okay. Maybe you go back, you look for some new ideas, you put them through the reality filter, you adjust the plan and you come back to the execution phase, but what you don’t do is substitute thinking for execution. What you don’t do is be so open minded about everything that you can’t lock anything in place and make any steady progress towards it. This comes down in a way to the same idea that Steven Kovey talked about in his “Seven habits of highly effective people” when he said that highly effective people live a principle centered life, meaning that everything that they do is based on an inner principle and high achievers tend to be highly principled. They have things that they do. They have things that they don’t do. They have a model of the world that they’re sure of and that they use to navigate and make good decisions based on.
And they don’t constantly change that model that explains the world because otherwise that means that one day could, you could do one thing the other day, you could do another thing and if there’s too much flexibility built in all the time, you can’t be decisive. You can’t go deep, you can’t develop any kind of sense of certainty about anything. And the number one thing that high achievers have in common is that they are decisive and they are persistent in their motive. Meaning that when they have an idea or a project, they keep going at it for far longer than normal everyday people do. And that tends to make all the difference. So how do you keep going longer than everybody else? You got to get, sure you got to become certain in the way that you do that is you get good ideas, you pass them through reality, you make a plan and then you decide to be relatively rigid about the execution of that plan rather than being too flexible. So that’s my quick lesson for today. I’m Alex Goad. Thanks for watching. I want to remind you today counts, so behave yourself accordingly. I’ll see you next time.
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